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An organization’s sustainability hinges to a certain degree on how it deals with new developments. A deep understanding of trends plays a vital role in strategy development, especially for long-term oriented companies in order to differentiate temporary fads from significant social changes. In contrast to other trend analysts, we ask not only what is new, but about what will persist.

In addition to specific research, IFSE focuses on qualitative methods of examination and interviews with experts. A trend is neither good nor bad when seen in isolation. When evaluating new developments, it is vital to keep an eye on the contentual quality as well as on its possible implications. Nobody can see the future, but you can understand the present well enough to be better prepared for it than the competition. IFSE helps clients understand new trends via studies and strategy workshops.