German  |  English  

To build a brand you must offer orientation - it is the brand that leads the client and not the other way around. It is the first goal of IFSE’s workshops and consulting projects on the subject of brand to communicate this attitude. Successful brand management requires, in addition to the latest results of market research, a deeper understanding of the mindset of relevant consumers.

IFSE focuses on innovative forms of consumer research and links them to insights from trend and environment analyses. Brand management should be the recurring theme within the company, so that an incorporation of employees, even outside of marketing and distribution, may be profitable.